Danny Saldana, bar owner

“It's important to bring things that we see in our community every day to the forefront, to help people understand things that aren't always talked about, and let them know that it's OK to talk about them.”

“When my mom told me that my father had died by suicide, I felt like my life had ended.”

Laurie Woodrow

“If I had just reached out to my family or to my friends instead of isolating myself and trying to come up with a solution that really wasn’t a solution... 

Thank god I wasn’t successful. Because that would have been devastating to more people than I could have imagined.”

Erik Kramer
Former NFL Quarterback

© 2020 Ventura County Behavioral Health
Made possible through the Mental Health Services Act.
Idea Engineering: Strategic Communications

Rick Mogil, Program Director
Didi Hirsch Mental Health Services

“We’re not alone… Sometimes we have to seek professional help, and we shouldn’t be afraid of that.”

“That’s the thing I used to think about all the time, that if I took my own life, it would be better for my family. 

But I didn’t see that in reality it would actually hurt them a lot more.”

Anthony Rodriguez

Danny Saldana

Laurie Woodrow with her father Paul

Rick's brother, Ed, with granddaughters

1-800-273-8255

Or text HEARME to 839863

Talk to someone who listens.
It’s the first step to feeling better.

If you are thinking about killing yourself, call the confidential Suicide Prevention Lifeline anytime.

Bartenders as Gatekeepers

The Bartenders as Gatekeepers project is an innovative project that aims to reach middle-aged men (ages 45-65) who are at risk of dying by suicide. The program uses targeted digital advertisements, as well as posters and coasters in bars to reach this audience. A main feature of the project is providing gatekeeper training for bartenders and servers so they can identify suicide warning signs in bar patrons and react to them.

How Bars Can Get Involved

A free one-hour suicide prevention training for servers is offered to bars and restaurants.

Online training is available – contact us
to schedule.

Campaign coasters and posters are available at no charge. They include a QR code that people can scan to go to the campaign website for videos and more information.

A one-time incentive of $300 can be provided
to bars.

Will you join us in helping
save lives?

Please email hilary.carson@ventura.org
or call:

805-981-8496

Bartenders as Gatekeepers

The Bartenders as Gatekeepers project is an innovative project that aims to reach middle-aged men (ages 45-65) who are at risk of dying by suicide. The program uses targeted digital advertisements, as well as posters and coasters in bars to reach this audience. A main feature of the project is providing gatekeeper training for bartenders and servers so they can identify suicide warning signs in bar patrons and react to them.

Middle-Aged Men & Suicide

In Ventura County, middle-aged men (ages 45-64) have the highest rates of suicide, making up 37% of suicides in 2018. Yet, they have the lowest rates of calls to the local crisis support line at 21% of the calls.

Nationwide, middle-aged men represent only 19% of the population, but 40% of suicides.

That's not OK.

An important piece of the puzzle:
More than one-third of suicide victims used alcohol just prior to death.

Bartenders as Gatekeepers

The Bartenders as Gatekeepers project is an innovative project that aims to reach middle-aged men (ages 45-65) who are at risk of dying by suicide. The program uses targeted digital advertisements, as well as posters and coasters in bars to reach this audience. A main feature of the project is providing gatekeeper training for bartenders and servers so they can identify suicide warning signs in bar patrons and react to them.

Bartenders as Gatekeepers

A main feature of the project is providing mental health gatekeeper training for bartenders and servers so they can identify suicide warning signs in bar patrons and react to them.

“The idea,” says Kiran Sahota, Senior Program Manager, MHSA & Community Outreach, “was to find at-risk people in a place where they feel comfortable and then reach out to them through people to confide in, people who make a living by listening and pouring.”

Read more about the program: Ventura County Star >

Bartenders as Gatekeepers is an innovative project that aims to reach middle-aged men who are at risk of dying by suicide. The program uses targeted digital ads, as well as posters and coasters in bars to reach them.

BE A GATEKEEPER
Help Prevent Suicide